B2B delegate acquisition

Struggling to get the right people in the room?

You've planned the event. Booked the venue. Set the agenda. But the RSVPs aren't coming in — or worse, the wrong people are confirming. Sound familiar? Most of our clients come to us after trying it themselves first. We're used to that.

No win, no fee — you only pay for confirmed attendees
Short notice? We deliver in days, not months

Trusted by leading B2B event organisers.

A speaker at a lectern addressing a full hotel ballroom of delegates in business dress seated at round tablesA speaker presenting from the stage to a full tiered auditorium at a conferenceA speaker in a suit addressing the audience with a microphone beside three panellists seated on stageGuests seated around a dinner table listening as one of the speakers talks into a microphoneProfessionals in small groups talking over drinks and a tablet at a standing receptionExecutives in suits talking and smiling in small groups at a networking reception
Executive summits
12+
Years
40+
Countries
2,500+
Events

Slide 1 of 6: Executive summits. A speaker at a lectern addressing a full hotel ballroom of delegates in business dress seated at round tables

Trusted by

Trusted by leading B2B event organisers and technology companies.

Dell TechnologiesSlackPayPalGoogle CloudAmazon Web ServicesAdobeDassault SystèmesZendeskKMC Solutions
The reality

Attracting the Right Audience Is the Biggest Challenge

Months of outreach, uncertain results

Your team spends weeks sending emails and making calls. Response rates are low, and you can’t predict who’ll actually show up.

Wrong seniority, wrong fit

You need C-suite and VP-level attendees. Instead, you’re getting junior staff who can’t make purchasing decisions.

Expensive no-shows

People confirm, then don’t turn up. You’ve paid for catering, venue, and travel — for half-empty tables.

Sound familiar?

Most of our clients tried it themselves first.

There's a pattern we see again and again. Events teams start strong, but delegate acquisition is a specialist skill. Here's how it usually goes...

8 weeks out

You start outreach yourself

Internal teams send emails, make calls, and tap into networks. Early signs look promising.

4 weeks out

Momentum stalls

Responses dry up. The people saying yes aren’t the right seniority. Your team is stretched thin.

2 weeks out

Panic sets in

Empty seats are looking likely. Senior leadership is asking questions. You need a solution fast.

This is where we come in

You call Apex Strategy

We mobilise immediately. Targeted outreach to qualified decision-makers. Seats fill. Event succeeds.

No win, no fee. The risk sits with us.

We only charge for results. If we don't fill the seats, you don't pay.

Pay only for confirmed attendees

No retainers, no setup fees. You pay per qualified delegate who confirms attendance.

We work at short notice

Days, not months. We’ve filled rooms in under two weeks — even for niche industries.

12 years, 40+ countries, 2,500+ events

A proven track record across industries, geographies, and event formats.

Our services

Delegate Acquisition for Executive Events

We fill executive events with qualified decision-makers through targeted, multi-channel outreach — on a genuine no win, no fee basis.

Executive Dinners

Intimate, high-level gatherings for senior decision-makers.

Breakfast & Lunch Briefings

Focused sessions that fit into busy executive schedules.

Seminars & Summits

Larger-scale events requiring volume and quality.

Sporting Occasions

Hospitality events that build relationships in relaxed settings.

What clients say

The proof is in the attendance.

Apex Strategy filled our executive dinner in Singapore with 28 qualified CIOs in just 10 days. We’d been trying for 6 weeks ourselves and had 4 confirmations. They completely transformed our event.
Daniel Ng
Regional Marketing Director, Enterprise SaaS
We were two weeks out from our flagship summit with 40% of seats unfilled. Apex delivered 35 senior decision-makers in 11 days. The quality was exceptional — every attendee matched our ICP perfectly.
Sheri Bannister
Head of Events, Global Technology Company
Delivered campaigns

Events we've helped fill.

A selection of client events we have delivered qualified delegates for.

Executive roundtable

IT Security Leaders Après Dinner

Las Vegas, United States2026

Delegate acquisition for a senior cybersecurity roundtable convened alongside a major industry conference, targeting CISOs and heads of security attending the wider event.

Executive briefing

AI Impact Brisbane

Brisbane, Australia2025

An executive briefing on enterprise AI adoption, with outreach focused on technology and data leaders across the Australian market.

Fill your executive event with qualified B2B decision-makers

No win. No fee.

We source verified executives for conferences, summits, executive dinners and roundtables worldwide.

Trusted by leading B2B event organisers.