B2B Delegate Acquisition

Getting the right people in the room is hard.

Apex Guesting supports your event team to get the right people in the room — and make your event a success.

No Win, No Fee — you only pay for confirmed attendees who actually show
Short notice? We deliver in days, not months
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Executive networking eventBoardroom delegate conversationExecutive roundtable handshakeSenior delegates greeting at eventNetworking reception
12+
Years
40+
Countries
2,500+
Events
Trusted By
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No win, no fee. Zero risk, full commitment.

We're so confident in our ability to deliver that we only charge for results. If we don't fill the seats, you don't pay. Simple.

Pay only for confirmed attendees

No retainers, no setup fees. You pay per qualified delegate who confirms attendance.

We work at short notice

Days, not months. We’ve filled rooms in under two weeks — even for niche industries.

12 years, 40+ countries, 2,500+ events

A proven track record across industries, geographies, and event formats.

The reality

Getting qualified guests is the hardest part of any event.

Months of outreach, uncertain results

Your team spends weeks sending emails and making calls. Response rates are low, and you can’t predict who’ll actually show up.

👤

Wrong seniority, wrong fit

You need C-suite and VP-level attendees. Instead, you’re getting junior staff who can’t make purchasing decisions.

💸

Expensive no-shows

People confirm, then don’t turn up. You’ve paid for catering, venue, and travel — for half-empty tables.

Our core service

We get qualified decision-makers to your event. Every time.

Delegate acquisition is all we do. We don't plan events, we don't run venues — we fill rooms with the people you actually want to meet.

  • Targeted outreach to named accounts & job titles
  • Multi-channel approach: phone, email, LinkedIn
  • Senior decision-makers: C-suite, VP, Director level
  • Confirmation & reminder management included
  • Detailed attendee profiles delivered before the event
🍽️

Executive Dinners

Intimate, high-level gatherings for senior decision-makers.

Breakfast & Lunch Briefings

Focused sessions that fit into busy executive schedules.

🎙️

Seminars & Summits

Larger-scale events requiring volume and quality.

Sporting Occasions

Hospitality events that build relationships in relaxed settings.

How it works

From brief to full room — even at short notice

1

Define the ICP & Event

Get crystal clear on who you want in the room — and why they'd actually come.

  • Working session to lock down job titles, seniority, sectors, and geography.
  • Pressure-test the event proposition — would the ICP clear their diary for this?
  • One-page brief signed off before any outreach.
2

Research & Strategy

We build the prospect list, design the assets, and write the playbook.

  • Hand-curated, double-verified list — 200–500 qualified targets per event.
  • We build our own dedicated landing & invitation pages alongside your site so we control the funnel.
  • Per-segment strategy: channel, hook, sender, cadence — signed off before launch.
3

Run the Campaigns

Multi-channel, multi-touch, run by people — not bots.

  • Sophisticated LinkedIn strategies from named senior profiles as the primary channel.
  • Plus WhatsApp, Viber, email, and physical post for high-value targets.
  • Re-engagement of previous attendees — your highest-converting audience.
  • Daily reporting against your confirmation target.
4

Retain & Deliver

A confirmation isn't an attendee until they walk through the door.

  • Re-confirmation calls and personal nudges to flush out drop-offs early.
  • Attendee dossiers 48 hours before — role, company, talking points.
  • Day-of support and post-event handover with full engagement data.
What clients say

The proof is in the attendance.

Apex Strategy filled our executive dinner in Singapore with 28 qualified CIOs in just 10 days. We’d been trying for 6 weeks ourselves and had 4 confirmations. They completely transformed our event.

Daniel Ng
Regional Marketing Director, Enterprise SaaS

We were two weeks out from our flagship summit with 40% of seats unfilled. Apex delivered 35 senior decision-makers in 11 days. The quality was exceptional — every attendee matched our ICP perfectly.

Sheri Bannister
Head of Events, Global Technology Company
Also from Apex Strategy

Complementary services

Data Services

Verified, targeted contact data for your campaigns. We build bespoke prospect lists matched to your ICP — complete with direct dials, verified emails, and key firmographic data.

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Appointment Setting

Qualified meetings booked directly into your sales team’s calendar. We handle the outreach, qualification, and scheduling so your team focuses on closing.

Learn more
Let's talk

Stop worrying about who's coming.

Tell us about your event and we'll show you how we can help. No obligation, no hard sell — just a conversation about filling your room with the right people.

12+
Years Experience
40+
Countries
2,500+
Events Delivered

Prefer email? Reach us at info@apexstrategy.io