KMC Case Study
Keen to take advantage of the booming Philippine outsourcing industry, KMC Solutions and APEX Strategy gathered leads from a number of regions through virtual events and one-on-one appointments.
KMC Solutions Generates Pipeline Across Regions with APEX Strategy
KMC Solutions has embarked on a mission to connect with more potential clients globally, aiming to promote the benefits of outsourcing in the Philippines. With vast experience in connecting with organisational leaders worldwide, APEX Strategy is primed to present KMC Solutions as the gold standard in flexible workspace solutions and business outsourcing. With APEX’s extensive network of senior executives and their knack for curating meaningful conversations, KMC Solutions finds a matchless platform to present its proposition. This synergy ensures that KMC not only reaches its desired audience but does so in a context that is conducive to forging impactful and lasting business relationships.
The KMC target brief: Business leaders in Human Resources, IT, Technology, and Customer Experience, including CEO, CTO, CXO, VP of HR, Head of Technology, Head of Customer Experience, and Head of IT.
The KMC target brief: Business leaders in Human Resources, IT, Technology, and Customer Experience, including CEO, CTO, CXO, VP of HR, Head of Technology, Head of Customer Experience, and Head of IT.
KMC Solutions Generates Pipeline Across Regions with APEX Strategy
KMC Solutions has embarked on a mission to connect with more potential clients globally, aiming to promote the benefits of outsourcing in the Philippines. With vast experience in connecting with organisational leaders worldwide, APEX Strategy is primed to present KMC Solutions as the gold standard in flexible workspace solutions and business outsourcing. With APEX’s extensive network of senior executives and their knack for curating meaningful conversations, KMC Solutions finds a matchless platform to present its proposition. This synergy ensures that KMC not only reaches its desired audience but does so in a context that is conducive to forging impactful and lasting business relationships.
The KMC target brief: Business leaders in Human Resources, IT, Technology, and Customer Experience, including CEO, CTO, CXO, VP of HR, Head of Technology, Head of Customer Experience, and Head of IT.
The KMC target brief: Business leaders in Human Resources, IT, Technology, and Customer Experience, including CEO, CTO, CXO, VP of HR, Head of Technology, Head of Customer Experience, and Head of IT.
The project
Context
The Philippines is home to one of the fastest growing outsourcing hubs not just in Asia but in the world. The local workforce has also developed to not only offer just call centre capacity but also fill highly specialised and skilled roles. Already $35-billion industry, outsourcing in the country is projected to pull in an estimated $59 billion come 2028.
The project
Challenge
With the Philippine outsourcing market surging, KMC found it the perfect time to capitalise. KMC is one of the country’s leading BPOs, perfectly positioning them to expand their clientele even further. The challenge lied in reaching diverse markets all over the globe and communicating the advantages of the Philippines compared to long-established outsourcing companies.
The project
Solution
APEX Strategy has extensive experience connecting leaders around the world, generated leads, connected companies, and hosted virtual events all over the globe. To help meet KMC’s goal, APEX Strategy organised a series of virtual roundtables, leveraged their reach to set appointments with executives across sectors, and provided KMC with extensive sets of clean, verified data.
The participants
APEX Strategy and KMC Solutions held a series of virtual roundtables, where HR, IT, Technology, Operations, Finance, Compliance, and Customer Experience leaders from a number of different industries could discuss their experience with outsourcing, the apprehensions they hold, and the burgeoning potential of the outsourcing industry in the Philippines. This list includes executives from Singapore, Australia, North America, and the UK.
Notable leads included:
- Managing General Partner of Abbott Research Inc.
- Head of Regional & BPO Operations at HSBC
- Regional Finance Controller at Microsoft
- CEO of Vinova
- CEO of Green Renewable Energy Consortium
- CEO of BlockRisk
- CEO of entomo
- CEO & President of DYOPATH
- CEO of Transformify
- CEO of JRW Enterprises, LLC
- Global CEO of Gritseek Ventures
- CFO of Mighty Jaxx
- CTO of Infomedia
- COO of ACY Securitie
- Co-founder & CEO of The Flock
- Co-founder & CEO of Appis toki Group
- Co-founder & CEO of Aliz Technologies
- Co-founder & CTO of SquareShift
- Managing Director of Synpulse
- Chief Compliance and Innovation Officer (CCIO) of Data Zoo
- Chief of Staff of Intellificial
- VP of Marketing at American Southern Insurance Company
- VP of People at Bottle Rocket
- VP of Engineering at eyos.one
- Head of Servicing at Metro Finance
- Group Financial Controller of 2XU
The results
KMC Solutions, with the assistance of APEX Strategy, was able to expand its presence and reach in the UK, APAC, ANZ, and NA regions through a series of intimate executive knowledge-sharing events.
From April to July 2023, the two companies orchestrated 5 virtual events in the diverse set of locations. APEX successfully engaged 87 top-tier executives from these regions, with 58 participating in their exclusive roundtable dinners. 112 qualified leads, and counting, were generated by APEX Strategy, empowering KMC to nurture these high-quality leads deeper into their sales process. The benefits and advantages offered by the Philippine outsourcing market and KMC’s services became evident as the executives in attendance acknowledged the potential to drive growth, retain cost-effectiveness, and enter new markets.
In summation, the executive roundtables steered and meetings set by APEX Strategy for KMC Solutions have been a resounding success. Beyond shedding light on the rapidly growing outsourcing marketing in the Philippines, they were able to emphasise and communicate KMC’s history of excellence and prolonged commitment to developing the local workforce.
5000
Prospects
32
Marketing qualified leads
1
Event attendees
28
Attendance rate percentage
12
Appointments set
5000
Prospects
37
Marketing qualified leads
12
Event attendees
23
Attendance rate percentage
3
Appointments set
