The Apex Solution
Targeted B2B
Lead Generation
Apex Strategy unlocks opportunities in generating and securing actionable B2B leads through the creation of bespoke virtual events.
Targeted B2B
Lead Generation
Apex Strategy unlocks opportunities in generating and securing actionable B2B leads through the creation of bespoke virtual events.
Appointment setting
Our primary aim is not just to organise an exciting event, but to develop new business opportunities for you and your sales team.
This is why we offer to help set up one-on-one meetings with the event attendees and other interested parties, ensuring tangible results that deliver ROI.
Appointment setting
Our primary aim is not just to organise an exciting event, but to develop new business opportunities for you and your sales team.
This is why we offer to help set up one-on-one meetings with the event attendees and other interested parties, ensuring tangible results that deliver ROI.
Virtual events
As part of the process to generate b2b leads for you and your business development team, we curate and host a virtual event each month.
During the event, we will discuss a topical issue of interest, position you at the center of the discussion and position you as the thought leader in and around a problem that you look to solve.
Please note, the virtual event however is a means to an end, the focus is on what happens after.
Virtual events
As part of the process to generate b2b leads for you and your business development team, we curate and host a virtual event each month.
During the event, we will discuss a topical issue of interest, position you at the center of the discussion and position you as the thought leader in and around a problem that you look to solve.
Please note, the virtual event however is a means to an end, the focus is on what happens after.
Lead research
As a direct result of our guesting efforts, we collect a tonne of useful information* on your target audience from our different outreach campaigns, such as email, phone and social media.
We provide this information to you in the form of a post-project verified data report. It includes, but is not limited to, contact information of relevant prospects, such as email addresses, mobile numbers, and questionnaire responses for accepted attendees.
*compliant with local data protection laws
Lead research
As a direct result of our guesting efforts, we collect a tonne of useful information* on your target audience from our different outreach campaigns, such as email, phone and social media.
We provide this information to you in the form of a post-project verified data report. It includes, but is not limited to, contact information of relevant prospects, such as email addresses, mobile numbers, and questionnaire responses for accepted attendees.
*compliant with local data protection laws
Strategy insights
We produce curated insights in the form of reports, summaries of the discussion with pre-event data, as well as transcriptions that help further qualify leads.
Our virtual events also offer live sketchnotes, where a professional illustrator creates a mind map of key discussion points in real time, the perfect social media-ready souvenirs for clients and guests alike.
Strategy insights
We produce curated insights in the form of reports, summaries of the discussion with pre-event data, as well as transcriptions that help further qualify leads.
Our virtual events also offer live sketchnotes, where a professional illustrator creates a mind map of key discussion points in real time, the perfect social media-ready souvenirs for clients and guests alike.
Monthly deliverables
Appointment setting
- Coordination with target prospects and client representative on their availability
- Calendar invite and retention of attendees prior to meeting
- Handling of any meeting change request
- Introduction at start of meeting between attendees
Lead
research
- Verified contact information, such as email and mobile numbers, of prospects approach
- Survey report completed by event attendees
Virtual
event
- 5 min speaking opportunity
Expert moderator - 2 seats for your team
- Registration and coordination
- Retention of guests
- Exclusive sponsorship
Strategy
insights
- Curated insight report on virtual event discussion OR illustrated mind map of virtual event
- Collection of survey report conducted pre-event
- Distribution of curated insight report to prospects
Monthly deliverables
Appointment setting
- Coordination with target prospects and client representative on their availability
- Calendar invite and retention of attendees prior to meeting
- Handling of any meeting change request
- Introduction at start of meeting between attendees
Lead research
- Verified contact information, such as email and mobile numbers, of prospects approach
- Survey report completed by event attendees
Virtual event
- 5 min speaking opportunity
- Expert moderator
- 2 seats for your team
- Registration and coordination
- Retention of guests
- Exclusive sponsorship
Strategy insights
- Curated insight report on virtual event discussion OR illustrated mind map of virtual event
- Collection of survey report conducted pre-event
- Distribution of curated insight report to prospects
Why choose us
Apex Strategy simplifies your experience in generating actionable B2B leads and developing stronger brand awareness across various markets.
“Thank you Apex team. Was a great group of people to learn from and share insights, and nice to connect (virtually) after a long time with a few familiar faces from our B2B marketing community!”
Priyanka Nadkarni,
Group Marketing Lead