Delegate acquisition for executive events
We fill executive events with qualified decision-makers through targeted, multi-channel outreach — on a genuine no win, no fee basis.
- Targeted outreach to your highest-value accounts
- Direct engagement with C-suite, VP and Director-level decision-makers
- High-touch outreach across phone, email and LinkedIn
- End-to-end confirmation and attendance management
- Detailed attendee profiles before your event
- Only pay for confirmed delegates that meet your agreed criteria
Trusted by
Trusted by leading B2B event organisers and technology companies.
Built for Executive Events
If your event depends on having the right people in the room, we can help.
Executive Dinners
10–30 senior decision-makers where every seat matters.
Roundtables
Curated discussions designed for executive-level participation.
Breakfast & Luncheons
Invite-only networking and thought leadership events.
Conferences
B2B conferences requiring qualified delegates at scale.
Summits
Executive summits where audience quality drives success.
Roadshows & Briefings
Multi-city campaigns with consistent delegate acquisition.
The Six Reasons Events Struggle to Attract the Right Delegates
The problem is rarely the event itself. It’s reaching, engaging, and converting the right decision-makers.
Problem
Senior executives receive hundreds of generic invitations. If a message feels automated, it is ignored before the event is even considered.
How Apex solves it
Every invitation is personalised to the individual's role, organisation and reason for attending. Our outreach is delivered by people — not automated sequences.
Problem
Campaigns built on job-title keywords pull in the wrong seniority and the wrong function. The room fills, but not with buyers.
How Apex solves it
We agree your ideal customer profile before outreach begins, then qualify every conversation against it.
Problem
A campaign starting a fortnight out is competing for time that has already been committed elsewhere.
How Apex solves it
We mobilise within days and run intensive short-notice campaigns — while being straight about what a compressed window delivers.
Problem
A single unanswered email is read as a decline. Usually it is not one.
How Apex solves it
Sequenced follow-up across phone, email and LinkedIn — deliberate, not repeated until the prospect disengages.
Problem
Wrong numbers and dead addresses burn the outreach window before the campaign has a chance.
How Apex solves it
Prospect records are built and verified for each campaign, so effort goes to people who are contactable and relevant.
Problem
Without reminders, no-show rates climb — and the catering budget is already spent.
How Apex solves it
Confirmations are managed through to the event, with a structured reminder campaign in the final week.
A clear process from target audience to confirmed delegates.
Every campaign follows the same proven process. We adapt the timeline when needed, but never skip the steps that ensure delegate quality.
- Week 1
ICP definition
We define exactly who qualifies — including seniority, role, industry, company size and geography.
- Weeks 1–2
Prospect research
We build a targeted prospect list around your ideal delegate profile and named accounts.
- Week 2
Data verification
We verify roles, companies and contact details before outreach begins.
- Weeks 3–6
Multi-channel outreach
We engage prospects through phone, email and LinkedIn with relevant, personalised messaging.
- Weeks 3–6
Qualification
Every engaged prospect is checked against your agreed criteria before they count as a delegate.
- Weeks 4–7
Confirmation
Qualified delegates are formally confirmed and tracked throughout the campaign.
- Final week
Reminder campaign
We follow up with confirmed delegates to reduce drop-offs and maximise attendance.
- Event day
Delegate delivery
You receive attendee profiles ahead of the event, giving your team the context needed for better conversations.
No Win, No Fee. The Risk Is Ours.
No retainers. No setup fees. You only pay for confirmed delegates who meet your agreed criteria.
When You Pay
Only after a qualified delegate confirms attendance. If we deliver nothing, you pay nothing.
What Counts as a Delegate
A confirmed attendee who meets your agreed criteria — including seniority, role, industry, company size, and geography.
How Success Is Measured
By qualified, confirmed delegates, not outreach activity, responses, or registrations.
Why It Works
Your budget is tied to real attendees, not promises. We take on the campaign risk so you don’t have to.
Still have questions?
How pricing works, how fast we can launch, how delegates are verified, and what happens if targets are missed.
Fill your executive event with qualified B2B decision-makers
No win. No fee.
We source verified executives for conferences, summits, executive dinners and roundtables worldwide.
Trusted by leading B2B event organisers.