Find the right people
AI-powered targeting connects your event with relevant senior decision-makers.
Executive conversations
Slide 1 of 5: Executive conversations. Two business professionals in conversation, with one speaking into a microphone at a conference
12+
Years
40+
Countries
2,500+
Events
Trusted by
Trusted by leading B2B event organisers and technology companies.
The reality
Attracting the Right Audience Is the Biggest Challenge
Months of outreach, uncertain results
Your team spends weeks sending emails and making calls. Response rates are low, and you can’t predict who’ll actually show up.
Wrong seniority, wrong fit
You need C-suite and VP-level attendees. Instead, you’re getting junior staff who can’t make purchasing decisions.
Expensive no-shows
People confirm, then don’t turn up. You’ve paid for catering, venue, and travel — for half-empty tables.
The Apex Precision Pipeline™
AI-first acquisition. Built around your audience.
Our approach brings audience intelligence and executive conversation workflows together in one coordinated acquisition system. You see the audience criteria, campaign progress and qualified guests. We manage the complexity behind them.
01 · Signal intelligence
Find the executives who fit
Combine business context and audience signals with your priority accounts, roles and seniority criteria to focus on the people who matter.
02 · Dynamic personalisation
Make the invitation relevant
Match each invitation to the executive’s role, organisation and business priorities. Give them a clear reason to join the conversation.
03 · Coordinated engagement
Build a conversation, not a mailing list
Coordinate outreach and follow-ups across channels, with suppression and exclusion rules that protect your existing relationships and brand.
04 · Qualified attendance
Turn interest into the right room
Qualify guests against the agreed brief, manage confirmations and support attendance. Review progress against your campaign target at every stage.
Incentivised aligned pricing
A base fee matched to your event, plus a fee for each qualified attendee. Clear targets and a base-fee commitment that puts our incentives alongside yours.
Explore pricingA base fee matched to your event
Three event tiers: $2,250, $4,250 or $7,500 USD in base technology and operations fees, matched to your event size.
A fee for each qualified attendee
Per-guest fees of $550, $450 or $350 USD by tier. Pay for qualified guests who attend, against the criteria agreed before launch.
A base-fee waiver if we miss by 50%
If we deliver 50% or less of the agreed attendee target, we waive the base fee. Per-attendee fees still apply to the qualified guests who attend.
What we do
AI-first Acquisition for Executive Events
We combine AI-powered targeting with personal outreach to bring the right C-suite and VP-level guests to your event.
Executive Dinners
Intimate, high-level gatherings for senior decision-makers.
Breakfast & Lunch Briefings
Focused sessions that fit into busy executive schedules.
Seminars & Summits
Larger-scale events requiring volume and quality.
Sporting Occasions
Hospitality events that build relationships in relaxed settings.
Powered by the Apex Precision Pipeline™
Intelligent targeting. Personal invitations. Qualified guests.
Reach them intelligently
Coordinated outreach across email, LinkedIn and direct messaging.
Make it personal
Tailored invitations and concierge-style follow-up turn interest into registrations.
Build your audience
We track progress and adapt your campaign around your attendance goals.
What clients say
The proof is in the attendance.
Apex Strategy filled our executive dinner in Singapore with 28 qualified CIOs in just 10 days. We’d been trying for 6 weeks ourselves and had 4 confirmations. They completely transformed our event.
Daniel Ng
Regional Marketing Director, Enterprise SaaS
We were two weeks out from our flagship summit with 40% of seats unfilled. Apex delivered 35 senior decision-makers in 11 days. The quality was exceptional — every attendee matched our ICP perfectly.
Sheri Bannister
Head of Events, Global Technology Company
Delivered campaigns
Events we've helped fill.
A selection of client events we have delivered qualified delegates for.
Executive roundtable
IT Security Leaders Après Dinner
Las Vegas, United States2026
Delegate acquisition for a senior cybersecurity roundtable convened alongside a major industry conference, targeting CISOs and heads of security attending the wider event.
Executive briefing
AI Impact Brisbane
Brisbane, Australia2025
An executive briefing on enterprise AI adoption, with outreach focused on technology and data leaders across the Australian market.
Fill your executive event with AI-powered precision
Intelligent acquisition. Human connections.
Put the Apex Precision Pipeline™ to work for your next conference, summit, executive dinner or roundtable. Tell us who you want in the room. We'll build the campaign around them.
Trusted by leading B2B event organisers.