← AI-first delegate acquisition

Clear fees. Shared outcomes.

Incentivised aligned pricing

A base fee for the campaign. A fee for each qualified attendee. And a base-fee waiver if we fall short of your agreed target by 50% or more.

Three tiers. One aligned approach.

Choose the scale that fits your event. Each tier combines a base technology and operations fee with a fee for every qualified guest who attends. All prices are in USD.

Tier 1

Intimate executive dinner / roundtable

Target: 15–20 guests

Base technology & operations fee
$2,250
Per qualified attendee
+ $550 / guest
Minimum yield benchmark
10 guests

Total investment at target

$10,500–$13,250

  • A tightly defined executive audience
  • Personalised invitations and follow-up
  • Guest qualification and attendance tracking
Discuss this tier (opens in a new tab)

Tier 2

Mid-sized workshop / briefing

Target: 40–50 guests

Base technology & operations fee
$4,250
Per qualified attendee
+ $450 / guest
Minimum yield benchmark
25 guests

Total investment at target

$22,250–$26,750

  • A focused audience across priority accounts
  • Coordinated multi-channel outreach
  • Guest qualification and attendance tracking
Discuss this tier (opens in a new tab)

Tier 3

Flagship executive forum

Target: 80–100 guests

Base technology & operations fee
$7,500
Per qualified attendee
+ $350 / guest
Minimum yield benchmark
50 guests

Total investment at target

$35,500–$42,500

  • Executive acquisition at greater scale
  • Campaign coordination across audience segments
  • Guest qualification and attendance tracking
Discuss this tier (opens in a new tab)

Audience difficulty adjustment

The prices above are our standard tier rates. Apex Strategy reserves the right to quote a difficulty multiplier for particularly demanding briefs, such as highly specialised roles, restricted account lists, hard-to-reach markets or short lead times. Any multiplier, the fees it applies to and the revised total will be clearly stated in your proposal and agreed with you before the campaign begins.

Totals include the base fee plus the per-guest fee at each end of the target range. Minimum yield benchmarks are planning milestones, not the base-fee waiver threshold. The waiver is based on 50% of the exact attendee target agreed for your campaign.

The attendee fee

Priced for the people
you want in the room.

The tier sets your per-attendee rate. Together, we define the accounts, roles, seniority, markets and qualification criteria that make a guest right for your event. Your exact attendee target is agreed before the campaign starts.

What counts as a qualified attendee?

  • Meets the account, role and seniority criteria agreed in your brief.
  • Attends your event, with attendance verified against the agreed process.
  • Counts towards the agreed campaign target. An invitation or registration alone is not attendance.

Our base-fee commitment

Miss the target by 50%?
We waive the base fee.

If we deliver 50% or less of the agreed qualified-attendee target, the base fee is waived. You still pay the agreed per-attendee fee for the qualified guests who attend.

Tier 2 example: a target of 50

25 qualified attendees or fewer
At 25 guests: $4,250 base fee waived. 25 × $450 = $11,250 total. At lower attendance, you pay $450 per qualified guest who attends.
26–50 qualified attendees
The $4,250 base fee applies, plus $450 per qualified attendee. At the 50-guest target, the total is $26,750.

This example uses the upper end of Tier 2’s target range. The waiver is calculated against the exact target agreed in your proposal.

Agreed before we begin.

Your target and audience

The attendee target, qualification criteria and audience scope are recorded in your proposal.

Your campaign fees

Your tier’s base fee and per-attendee rate are confirmed before launch.

Your attendance record

We agree how attendance is verified and how the base-fee waiver is applied if the threshold is reached.

Above-target attendance

Extra qualified attendees are billed at the agreed per-guest rate, up to an attendance cap you approve in advance. There is no separate overdelivery bonus. Any increase to the cap requires your approval before additional fees apply.

Let’s put a plan behind your target.

Tell us about your event and ideal audience. We’ll scope the campaign, agree the target and give you a clear quote.

Discuss pricing (opens in a new tab)